Ideation and creation of AroundLugano.
A guide for people who want to explore my home town.
Alongside the physical map we built a website, newsletter and managed a Facebook and Instagram profile.
We built a community and weekly informed about the progress of the map, events in town and new business/places to discover.
The guide is divided into a series of maps each featuring a different local.
The local personalise and give his own suggestion of the city.
We decided to make the map reality and launched crowdfunding.
It got founded over 110% by 81 people.
This allowed us to make the map reality and distribute it around town.